Dutch Design and data are the main ingredients for visual identity

Design agency CLEVER°FRANKE is proud to present the visual identity specially developed for the Eurovision Song Contest 2020. The data-driven design, which forms the visual basis for the three shows and the event in Rotterdam, symbolises the celebration of the 65th anniversary of the Eurovision Song Contest, as well as the 41 countries that come together for it.

The Eurovision Song Contest was started 10 years after the end of the Second World War, as a way of helping to unite Europe through music. In the decades since it began, the competition has gone out of its way to embrace new countries, new talent and new technologies. To emphasise this message, we have developed a data-driven vignette that honours the history of the Song Contest in a contemporary way, while leaving room for future growth.

The vignette is an abstract representation of the flags of the countries that are participating in 2020. By adding the flags chronologically in order of the countries’ first Eurovision participation, we have created a colourful, abstract symbol. The vignette builds on the design from the three previous editions of the Eurovision Song Contest that were held in the Netherlands in 1970, 1976 and 1980.

The identity is true to the Dutch Design tradition: simple, intelligent, minimalist and experimental, without losing sight of the Song Contest’s humour and sparkle.

The identity is true to the Dutch Design tradition: simple, intelligent, minimalist and experimental, without losing sight of the Song Contest’s humour and sparkle.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest for the European Broadcasting Union (EBU): "We are extremely pleased with the artwork for the Eurovision Song Contest 2020 that perfectly celebrates our 65-year heritage. The impactful design also encapsulates the event’s modern values of diversity and inclusivity and beautifully complements this year’s slogan ‘Open Up’".

CLEVER°FRANKE and the Eurovision Song Contest organisation joined forces in recent months to design the visual identity. CLEVER°FRANKE co-founder Thomas Clever explains: "CLEVER°FRANKE creates data-driven identities that represent a new direction within the design discipline. We particularly wanted to honour the rich history of the Eurovision Song Contest in the visual identity. By using software that we’ve developed ourselves, along with historical data, we were able to design an iconic identity that brings the history of the Eurovision Song Contest to life in a truly unique way."

The vignette aligns with the Eurovision Song Contest 2020 theme of ‘Open Up’, and is a dynamic, versatile identity that can be applied in numerous ways to clearly unite all Eurovision Song Contest communications material.

About the Eurovision Song Contest

The Eurovision Song Contest is one of the world’s longest-running live annual TV events. The song competition first started on 24 May 1956 with seven European countries, with many more countries joining the competition in the years that followed. The Song Contest has been broadcast to countries outside Europe since 1967. Thanks to Duncan Laurence’s winning performance with ‘Arcade’ during the last edition of the Song Contest in Tel Aviv, the next edition will be taking place in Rotterdam in May 2020. NPO, AVROTROS and NOS are joining forces with the EBU (European Broadcasting Union) to organise the Eurovision Song Contest 2020. Forty-one countries are expected to participate this year, with the show being watched around the world by approximately 200 million people.

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